Redefine operational efficiency with superior, affordable real-time locationing
Your business depends on accurate, up-to-the-minute data. The more you know about the position and movements of your inventory and assets, the better you’ll be able to plan effectively, optimizing your operational efficiency and productivity while minimizing time-consuming, error-prone manual scanning. The Zebra ATR7000 RTLS Reader offers unprecedented visibility into the location of items bearing RFID tags, updated continuously in real time. Digital beam steering and wide-angle, phased-array antennas provide unmatched accuracy and coverage.

Beam Steering for Pinpoint Location Accuracy
The ATR7000 electronically steers and processes several hundreds of narrow flashlight-style beams simultaneously, providing highly-accurate pinpoint asset location typically better than 2 ft./0.6 meters.

Industry-best Real-time Tracking: Location, Movement and Direction of Movement
The ATR7000 gives you complete real-time visibility into the location of all of your tagged assets — regardless of whether they are stationary or on a forklift moving at peak speed. Since you can also see the direction of the movement, you get an extra layer of intelligence — for example, you can see whether items are moving into or out of a truck on the loading dock. And this powerful industrial reader delivers up to 10 times the throughput of competitive readers — so no matter how many assets you need to track, with the ATR7000, you can always track them all in real time.

Simplified Integration and Deployment
Fast and Easy Integration with Zebra RFID API
Want to get your small deployment up and running, quickly and easily? With Zebra’s RFID Application Programming Interface (API), you can.

Superior Locationing for Maximum Asset Visibility
Proprietary Only-from-Zebra Advanced RFID Technology
The parallel multi-transmit and receive architecture, digital beam-forming and wide-angle array antenna combine to deliver unsurpassed location accuracy and coverage.

Wide-angle Multi-polarized Antenna
The wide angle covers up to double the area of typical competitive readers. And with dual circular and linear coverage patterns, you get maximum tag visibility in virtually any application, regardless of the environment size or complexity.